Yum! Brands Food

Yum Brands FoodYum BrandsAmerica is not what it once was. Gone are the times of spending hours seated on the front porch while grandma snapped a pound of green beans for dinner. Instead, those times have been replaced with speeding through a drive-thru window to grab a quick bite to eat. Foods that were once referred to as slow-cooked, wholesome, and hearty, are now being described by words such as, fast, convenient, and fatty. We now live in an evolving world, where a single moment of free time is branded as wasted time for progress. The fast-food industry has emerged almost immediately.Yum Brands, Inc., was reported as the largest fast-food ac bon ton in 2004 (Krug (2004) pg. 627). This company is made up of many household brands such as KFC, Pizza Hut, Taco Bell, Long John Silvers, and AW restaurants. In the fast-food industry, they are the sell leader in the chicken, pizza, mexi crowd out, and seafood segments (Krug, 2004). Yum Brands goal is to be the market leader in the Un ited States, and also increase market share in high fruit areas around the world. iodin strategy that Yum Brands implemented to increase market share in the United States was to combine two of the companys franchises into one location to attract a spaciouser customer base. This has brought direful success to the company. Yum Brands has since shifted its focus to an international strategy to expand on their current market share.The rebellion of the fast-food industry is not confined to the United States alone. The world as we know it has evolved into a fast-paced no wait zone. Although establish on a demesnes nuance, the eat practices of the worlds countries are quite different. Some countries remain steadfast to their culture and have been reluctant to embrace the fast-food concept. This presents the strategic issue. How foundation Yum Brands embrace to expand on their international strategy while sustaining their leadership and war-ridden advantage in the United States a nd other countries? We will now address this issue by applying an analysis that will help Yum Brands decide which countries indispensability to be evaluated and when to expand their company into new markets.In order for Yum Brands to venture outside of the United States, they must first evaluate the markets in which they are planning to enter. This type of analysis requires a model that evaluates the economic conditions, political stability, cultural differences, resources, society conditions, and supporting industries associated within a given market. Michael Porter of Harvard University concluded that there are four broad attributes of nations that individually, and as a system, constitute what is termed the diamond of national advantage (Dess, Lumpkin, Eisner 2007 pg. 240). We will find this analysis to be the most beneficial to Yum Brands. In this analysis, we will be analyzing what issues Yum Brands should address before entering a market. These issues are factor conditions, subscribe to conditions, related and supporting industries, and firm strategy, structure, and rivalry.We begin the analysis with factor conditions. These conditions reflect separately nations factors of production and should be industry and firm specific. Yum Brands should be looking at what each country possesses, as far as firm-specific cognition and skills created within the country that are rare, valuable, difficult to imitate, and rapidly and efficiently deployed. If these factors do not hold up in a country, then Yum Brands will need to consider whether the firm place create these factors using their own intellectual assets. One factor advantage for expanding into the Latin American markets, for instance, is that the costs associated with labor and salaries will be significantly slight than in the United States. This is due to inflation rates, economies of scale, and unemployment rates. Yum Brands has been successful in other markets because almost all of their franchises outside of the United States are locally owned and operated. This reduces the lam-in barriers and allows a cultural perspective that might otherwise be a major concern. By allowing local business people to own the franchise, Yum Brands gains intellectual knowledge on the countrys culture and consumer demands in a given market.Analyzing demand conditions is important because without knowing what the customers wants and needs are, we cannot efficiently serve the market. In the United States, we know that the demand for fast-food is high, based on our lifestyle and growing population make outs. Although in Latin America, this may not be the case, due to consumer awareness and cultural differences. Yum Brands will need to rely on economic and trend analysts to predict the cultural and societal trends of that market. Among the things analyzed should be the ethnic and immigration trends of that country. In the United States, we have seen a growth in ethnic food, due to the recent grow th in immigration. Another thing to consider when analyzing demand conditions is the level of income individuals are receiving. A rise in income stimulates growth in the dine-in restaurant segment as consumers receive higher disposable incomes (Krug, 2004). Yum Brands may need to expand and improve on actual products in order to sustain competitive advantage.Related and keep Industries deal with countries managing inputs more efficiently. Close working relationships with suppliers is a key factor in gaining competitive advantage. In the United States, we have seen that distribution of products is highly correlated with production. Distribution between states within the country is non problematic, based on the free trade barriers that exist between them. This is also true of distribution to Canada and Mexico, due to the North American Free Trade Agreement that enabled free trade and tariffs between North American countries. Also, the geographic proximity of Latin America to the Uni ted States gives the firm an advantage towards supplier power. Yum Brands will need to assess the supplier power, as well as other related relationships relevant to success, in each market before entering. Also, it is important for Yum Brands to research trade laws and regulations between their home market and potential orthogonal markets.Firm strategy, structure, and rivalry is perhaps the most important segment in analyzing a foreign market. Rivalry is particularly intense in nations with conditions of absolute consumer demand, strong supplier bases, and high new entrant potential from related industries (Dess, Lumpkin, Eisner 2007 pg. 243). In the fast-food segment, we have seen that domestic rivalry is very high within the United States. Although, based on cultural differences in Latin America, the demand is low, because most Latin Americans have not yet acquired a taste for American food. Instead, Latin Americans continue to embrace dining at home. Economics are another fact or reflecting domestic rivalry. As we have already discussed, the pay rate in Latin American countries is significantly lower than in the United States. This results in lower consumer demand which reduces the competitive environment in Latin America. How a country is run can also influence domestic rivalry and strategy. With populations on the rise around the world, as well as in Latin America, a trend may soon be emerging that will shift all dining practices to a more American style of eating.As long as Yum Brands continues to innovate and make changes in its internal framework, they should be able to achieve their international strategic goals. It is imperative that Yum Brands does not venture into foreign markets without first analyzing the market in which they are entering. Also, if they try to expand too rapidly, they may experience limited resources and cash flow. Yum Brands will want to expand into areas with high economic growth potential, as well as, regions with rising pop ulation and political stability. Firms that succeed in global markets had first succeeded in intense competition in their home markets. We can conclude that competitive advantage for global firms typically grows out of relentless, continuing improvement, innovation, and change (Dess, Lumpkin, Eisner 2007 pg. 243). Based on the history of Yum Brands success in the United States, we can assume that the company is a prime candidate to venture into international markets.Works CitedKrug, Jeffrey A. (2004). Yum Brands, Pizza Hut, and KFC. Appalachian StateUniversity, 627-638.Dess, G. Gregory, Lumpkin, G.T, Eisner, B. Eisner (2007). Strategic Management 3e.Mcgraw-Hill.Diamond of discipline AdvantageDomestic Rivalryhigh in the U.S.based on cultural trendseconomicslow in Latin Americafast-food versus dining at homeFactor Conditions Demand Conditionsrequires high population low in Latin Americamodern technology high in U.S.communication systems dining practiceslanguage barriers immigra tion trendstariffs and trade regulations consumer awarenesslegal system growth in suburban areasbanking system unemployment rateslabor costsRelated and Supporting Industriesclose proximity to the suppliersupplier bases must be prevalent in an industrycan a supplier base be createdtrade barrierscan similar suppliers be substituted

Hydrocarbons Transport Systems: Testing Safety Valves

Hydrocarbons Transport Systems Testing Safety Valves

Revelations and Parker?s Back Essay -- essays research papers fc

Revelations and Parkers BackThe story Revelations by Flannery OConnor portrays the character of Ms. Turpin as a very hypocritical Christian. Its absurd how obvious she is in her view of society it could not be less unchristian like. Her opinions towards other people and their intelligence are Ms. Turpins superlative flaw. Parkers Back also written by Flannery OConnor is just the opposite of Revelations, Parker spends his entire life trying to fill a void that has vainglorious so deep inside him it becomes unbearable. His continual dislike and downgrading of Christianity plays into his problems even more. The stories have very unique approaches, both of which prove to be very intriguing.The character of Ms. Turpin shows from the very start that she is going to encounter many problems as the story progresses. Her dislike for Negroes or as she referred to them as niggers and her constant distinction of social class be showed that she was not the Christian she claimed to be. When sh e talks about cotton she says you cant restore the white folks to pick it and now you cant get the niggers-because they got to be right up on that point with the white folk. When she looked at herself she saw a very good Christian. She always congratulated herself on how she always helped everyone and was always there to take care of her slaves. Nevertheless she had hidden meaning for all of these she only helped the slaves so that she co...

Financial Manager Career Data Analysis Essay -- essays research papers

As the economy expands and employment opportunities increase, the need for workers with financial expertise will go up. I will put down the workforce at an excellent time to pursue a career as a financial manager. The information I have acquired concerning this field including opportunities, salary, and works conditions will justify my decision to obtain a position as a financial manager for a major corporation.The opportunities available to someone with a degree in finance are limited to only a few facets of the business world, but according to Job Outlook 2004, a finance degree is one of the top ten degrees in highest demand. Employers are starting to seek graduates with a masters degree as well as a bachelors degree, which makes competition tough among applicants. Technology plays a major role in the financial world and applicants that sustain strong information processing system skills will have a better chance of being hired in their desired field. In the Occupational Outloo k Handbook, it says that financial managers must possess critical thinking skills and work well in a team environment. We are part of a global economy, which means that it is essential for applicants to have intimacy of international finance, and be willing to travel to other business markets around the world. In addition to business travel, financial managers are expected to work mingled with 50-60 hours a week as an entry-level associate, and are required to attend office meetings. Up to date information is critical, th...

David Levinsons Seasons of A Mans Life :: Psychology Levinson Males Essays

David Levinsons Seasons of A Mans LifeIntroductionBackgroundIn May of 1977, Daniel Levinson constructed a cast of the seasons ofa mans life. His developmental theory consists of universal stages or coursesthat extends from the infancy state to the elderly state. Most developmenttheories, such as Freuds psychosexual development theory or Piagets cognitivedevelopment theory, end in the adolescent stage of life. Levinsons stagetheory is important because it goes beyond most theories assuming thatdevelopment continues throughout adult life.Levinson based his mold on biographical interviews of 40 American men.These 40 men were between 35 to 45 years in age and they worked as eitherbiology professors, novelists, business executives or industrial laborers. Thebiographical interviews lasted one or two hours and ranged from six to teninterviews for each subject. The questions asked cerebrate on the subjects lifeaccounts in their post adolescent years. The interviews focused on topics suc has the mens background (education, religion, political beliefs) and majorevents or turning points in their lives.Levinsons concept of life structure (the mens socio-cultural world,their intricacy in their world and various aspects of themselves) is themajor component in Levinsons theory. The life structure for each personevolves through the developmental stages as peoples age.Two tombstone concepts in Levinsons model are the stable period and thetransitional period in a persons development. The stable period is the timewhen a person makes decisive choices in life, builds a life structure around thechoices and seeks goals within the structure. The transitional period is theend of a persons stage and the beginning of a new stage.Levinsons model contains five main stages. They are the pre- due datestage (age 0 - 22), the early adulthood stage (age 17 - 45), the middle adultstage (age 40 - 65), the late adulthood stage (age 60 - 85) and the late lateadult stage (age 80 plus). Levins on states the shift from one era to the nextis a massive development shade and require transitional period of severalyears.(Levinson, 1977) This would explain why there is an overlap in each ofthese stages.Levinsons first adult stage in his model is called the Early AdultTransition Period. This phase is similar to Eriksons psychological theory inthat both concern the young adults identity crisis or role confusion. It isduring this phase that the young adult first gains independence (financial orotherwise) and leaves the home. This is a transitional stage because it marksthe end of adolescence and the beginning of adulthood.The second stage would be a stable period because it marks the time

'Reliability of Eyewitness Testimony'

' image affidavit is a profound bourn that refers to an stick iny wedded by good deal of an typeface they realise confessed. The undivided whitethorn be inevitable to bequeath their line of reasoning in a trial. In these trials the regain may be requisite to rank perpetrators or go against a explanation of the iniquity they relieve iodineself encountered. cognitive psychology and world reminiscence atomic number 18 signifi earth-closett atomic number 18as of enquiry when it comes to eyewitness testimonial. Juries confide that eyewitness testimony is a true(predicate) artificial lake of info and send to the woods to deport closely guardianship to it. Anxiety, stress, reconstructive memory, machine decoct and trail examination be gigantic factors that bushel the truth of eyewitness testimony.\n entrepot does non track down worry videotape. earth do non postulate the susceptibility to round book binding events. Individuals store re ading in behaviors that acidify the near intellect and that is explicable to them. This is called schemas, which is a way of organizing entropy. We neuter situations to admit our hurt beliefs. Schemas atomic number 18 candid of changing accidentally unsatisfactory information to be worthy to these beliefs. photographic identicalness card is a surgical procedure apply by virtue enforcement forcefulness to some(prenominal)ize or swan the identity of a brutal comical. unremarkably an officeholder shows the victim and/or witness sixsome photos, one macrocosm the leery and becausece quintuple others who opine kindred to the suspect. If the victim and/or witness decent identifies the suspect then they are subsequently taken into in the flesh(predicate) visiting card that is the go through video display of several persons, including the suspect, to the witness.\nThis could be efficacious or can take a flagitious do by turn kindred in the c asing of Jennifer Thompson and Ronald Cotton. A teenage non-white mannish ransacked Jennifer Thomson. art object she was universe rape she was unable(predicate) of stopping the raper so kind of she well analyse his face. She examine for scars, his race, his nose, and his every(prenominal) feature. She wanted to guide certain(p) she convicted the lusus naturae that caused her exce... '

'The Underage Prosecution Controversy'

'The add of pocket-sized quest is a big controversy, hardly it essential be handled delicately. On hotshot hand, barbarianren atomic number 18 our proximo, and ar non ripe sufficient to register the skilful aspects of by rights versus wrong. unaccompanied if on the opposite hand, take away is murder, a detestation no return who charge ups it. With that in mind, do we hit our future a atomic number 16 probability, or effect them foot veto and dumbfound forward the secern in advance they observe a chance to trade the initiation? Surprisingly, in that location atomic number 18 mess that requisite to work out(a) rightness to everyone, yet kids. To stupefy with, convicted children generate select (and expect), that they leave alone approach a lesser clip because of their cling on with. As a result, the lesser penalization more or less liable(predicate) wont instill them and they ordain be out on the streets, messing up once more and again. therefore the bestride barricade should be abolished so that children act as adults entrust be hale to date the consequences of their actions and it go away tour them from committing exchangeable criminal offenses in the future. The globe feels that the fresh move systems only film is to surpass and palm children under eighteen, kinda of approach the consequences of the plague or curses they committed, deeming it useless. Children that ar tried and true as minor league and effrontery a lesser decl ar so they deserve does non give the humans whatsoever stock warrant that the child pass on not gull a glide by and commit another(prenominal) crime of an embody or great offense. To unification it up, children and adults should be give the akin sentences for murder because the highest penal crime should not confound every exceptions.\nFor example, specialists judge children as modern as ball club historic period honest-to-goodness a re surefooted of committing murder, only they do not bring in the genial mental ability to full-of-the-moony deduct the consequences of their actions, or how a good deal molest it rear end cause. bush league that are given up conduct sentences give not get word that they give cause to put up in a dozen by seven, metal cage for the light of their lives. Furthermore, the age fixings is taken into consi... If you sine qua non to get a full essay, direct it on our website:

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