Marketing Strategy for new Cereal Essay Example | Topics and Well Written Essays - 2000 words

Marketing Strategy for new Cereal - Essay Example Also, having regard to the virtual dominance of the breakfast cereals market by five major companies, attention is focussed on special characteristics of the product which could ensure some market penetration. New Product 3 Manufacture and Marketing of a New Breakfast Cereal in Australia Introduction The product is a new breakfast cereal called â€Å"GoodHealth†, and it differs from those already on the market in two important respects: its ability to remain crisp for longer when milk is added, and its lower salt content (Oakenfull, 2009). The product will be manufactured to complement the existing range of food products already produced by â€Å"PolyFoods†, a small company founded in 2001 and located in the outskirts of Canberra. The first intention is to market GoodHealth throughout Australia, and then to expand into the global marketplace. In order to achieve this aim attention will be given to exploiting modern marketing theories as they apply to the appropriate mac ro-environment outside the organisation. The application of marketing theory The aim of marketing is to sell the product and over the years a number of theories have been developed to identify the factors which are necessary for the construction and implementation of an effective marketing strategy. ... y of Marketing† that the central feature is the ‘Transaction of buying and selling’ based on the perceived ‘value’ of the product by the buyer. This perception, which is underpinned by ‘brand image’ is subject to such fluctuations as needs, financial situation, experience and taste. Linn (2010) offers a dual model of the process ‘Price Asked < Perceived Value’ and states that â€Å"The condition for the transaction being performed is, in principle, that the buyer values the product to equal or New Product 4 more than the price asked† (Linn, 2010). It is now appropriate to consider the six main macro-environments which will affect the target market for the product and consequently hte company’s product strategy. Analysis of the macro-environment Demographic In the late 1990s 49% of Americans ate cereals at breakfast – almost 20% more than any other product or combination (Topher, 1997). Statistics gathered in Australia at about the same time (AUSSTATS, 1999) found that over 65% of the population ate cereals daily, although there was no clear breakdown into easily identifiable products. However, the figures showed that children in the age range 2-15 years consumed more breakfast cereals – as did adults over 45 years – than the age group 16-44 years. These trends indicated some marketing target areas. Firstly the adolescent group, and the over 65s who generally preferred ‘something warming’ such as porridge. For the former it is essential to stress that breakfast cereals are not just nourishing but ‘cool’ and for the latter it is important to stress that the added vitamins and nutritional properties of breakfast cereals, and â€Å"GoodHealth† in particular can contribute to wellbeing and delay the onset of various diseases such as cancer of

Identification of Qualitative Methodology Research Paper

Identification of Qualitative Methodology - Research Paper Example The group also consisted of women who were in assistant-variety positions which was intended to emphasize scenarios where power and control were highlighted. Based on the background given about Taiwan, the sample population recruited for the study was appropriate as well. The observational approach to the research was not significant because there is no mention of time-frame for each of these observational sessions nor a description of the observed environment. In many respects, this aspect could have either been eliminated from the study or enhanced further to justify methodology. The on-site observation would require being a separate event from interview environments to avoid researcher error or bias. This study also did not clearly outline its intended objectives, moving directly from the background of Taiwan business to theoretical secondary sources with no mention of a direct goal. The interest of the study was clearly to find out information about this working environment without a strong focus on what was intended to be proven or disproven. The con of this approach is that it was too broad of a research study with no clearly outlined research objective. (or trends) based on responses. The researcher categorized these responses into power, gender, and office politics. This study has bias in it though as it chose a sample of women who were in clearly-inferior job roles to other authoritarian leaders (by hierarchical design), which seems to have lessened the study’s reliability and/or validity. Having no clear research objective and a sample which was not, by design, unbiased is another con of this research study methodology. A cross section of male workers, in similar environments in support roles, would seem to justify the relationship between power and gender in the workplace better. This would mean having to add on more interviews for a different cross-section of male

Analyze inputs of UPS Essay Example | Topics and Well Written Essays - 1250 words

Analyze inputs of UPS - Essay Example category known as: (1) environment; (2) resources; (3) organizational history; and (4) strategy will be provided followed by discussing the reasons why these inputs are considered the most critical. Eventually, the impact of the identified inputs towards the organization including the any forms of potential problems that are significantly associated with insuring the availability of the identified inputs will be tackled. Prior to conclusion, several ways in which the identified inputs interact with each other will be explained in details. Given that UPS serves the world market, the most critical environmental input is the customers. Given that UPS is offer its services around the world, the company needs to have a large-based of regular customers to enable the company to compensate with its daily operational expenses associated with the need to establish several offices around the world, investments on its official website and other mode of global communication including the employment of approximately 240,000 full- and part-time employees around the world (UPS b) among others. Back in 1990s, UPS was able to gather as much as 1 million regular customers (UPS c). Under the category of resources, the most critical input in the case of UPS is the investment on information and communication technology (ICT). With the use of ICT which includes UPS official website and the use of handheld Delivery Information Acquisition Devices (DIAD) (UPS c), it is easier to manage, operate, and keep track of its daily business transactions such as the shipment and delivery schedules around the world on a real-time basis. The company will also have a way to maintain the company’s relationship with its existing customers. Basically, the use of efficient ICT enables the company to deliver competitive services to each of its customers. In the absence of having reliable ICT, UPS will have trouble managing and keeping track of all business transactions. The company may also end up

Jazz age Research Paper Example | Topics and Well Written Essays - 1000 words

Jazz age - Research Paper Example While the Jazz age was much influential even in the later years, much of this influence was affected by the great depression in the 1930s. It is however, imperative to emphasize that Jazz music did not really begin in the 1920s but earlier on. The twenties only served as a period when new experiments were conducted and many styles were discovered with respect to the Jazz culture. Real jazz music was born in 1895 as a mixture of Blues and band music which played by African Americans and Creoles in New Orleans. This music was basically played on the old U.S Army music instruments like the marching drums of the cornet. It was basically a matter of improvisation given that most musicians of the day could not read music. Gradually, some white men noticed the popularity of this new trend and became interested. As a result many white people began playing jazz (Barrett, 45). Consequently, there was a fusion of the African and European music which blended to give jazz a new style from which a new culture sprang. Many of the white performers were used to make the culture much popular across the United States (Baraka, 25). The jazz music culture was soon taken over by the white middle class Americans and cities like Chicago and New York became canters for jazz music and culture. The growth and development of the radio industry was further instrumental in encouraging the growth of this culture. The numerous radio stations that sprang up around 1920 made it possible for many Americans to experience many kinds of music without the need to visit clubs. Many radio shows such as â€Å"potter palm† enhanced the popularity of jazz music and many people became fans (Barrett, 51). Armature concerts and other jazz performances were common in cities like Chicago. Originally, many African Americans got little airplay as many of the stations and clubs preferred the white jazz musicians (Shaw, 65). However, as the music became popular, artists like Louis Armstrong received much a irtime and many big bands were formed. Much of the influence of the jazz music was realized in the 1920s when majority of the youth went against the traditional lifestyle and adopted new ways. The traditional culture was slowly washed away amongst the youth through dressing and other mannerisms. The bold fashion statements (flappers) and new radio concerts were part of the rebellion realized amongst the youth (Barrett, 32). New styles of dancing like the Charleston were introduced by the African Americans and became very popular amongst the younger generations. Many of the youth began to make their hair in strange new ways while also donning sliver and golden slippers. In the same way, the women were not immune from this new wave that took over many of the youth. While there was indeed a lot of opposition from mothers and fathers on the new trend and how they thought it was affecting society, the peak of the women suffrage in the twenties coupled with the introduction of the flapper gave women much liberty to adopt the new culture. The happenings of the First World War led to many women joining the work force and this gave them many possibilities in relation to social life. Many people further advocated for equality and free sexuality and many female musicians emerged. Women musicians like Janis Joplin and Billie Holiday became very popular jazz musicians and were mostly inspired by Bessie Smith who had earlier became famous (Fitzgerald, 89). Nevertheless, there was

Barnes and Noble vs Amazon Essay Example | Topics and Well Written Essays - 1500 words

Barnes and Noble vs Amazon - Essay Example Amazon goes global Bezos, who invented Amazon Company, has been always fought against negative predictions, which outlined that the Company should have bankrupted in 2001. Jeff Bezos claims that he is a very happy person and he likes managing his personnel. Bezos readily takes risk and he thinks that it is important to avoid risk in any enterprise. Amazon had a challenging situation and a difficult financial situation in 2002 showed that it suffered $3 billion operating losses. Currently Amazon plays a leading role in online market practices. Starting from 1994 book sales market was not overcrowded by the competitors. Amazon gained one of the leading roles in the market at that time (Isckia 334). Jeff Bezos has always been focused on sales increase, but not only financial gains interested him, but also a high-level satisfaction of the customers gained. Advertising in printed media and on TV were the most saving tactics for Bezos and his company. Innovative practices of many businesse s are on the way of their fast development and Amazon illustrates their ability to be a sound competitor in the modern market of book sales. Nowadays Amazon is providing â€Å"wider selection, lower prices and fast, reliable delivery† (Joshi & Yermish 2000, p. 18). ... Bezos has been always focused on long-term profit gains and he did not focus on near-term profitability.  An individual-centered approach was chosen by Amazon as the most reasonable policy. It was very important for products' differentiation and price policy to pay attention for every individual. Amazon was on the way of innovative development. Thus, it took into account opportunities opened by the Internet. Products availability on the web was one of the main concerns for the Company. In the result of Company's going virtual, it has experienced the following positive changes: traffic improved goods availability on the web; Amazon promoted a market share; financial losses of the Company were decreased; cash flow operation was significantly improved; profitability was one of the main concerns for the company; Amazon gained a position of a profitable business. Amazon can be distinguished by the following factors: â€Å"price, selection, availability, convenience, information, discov ery, brand recognition, personalized services, accessibility, customer service, reliability, speed of delivery, ease of use and ability to adapt to changing conditions† (Kargar 2004, p. 102). Currently, retail sales of Amazon are rather diverse: from selling DVDs, videos, electronics, camera and photo items, cell phones and services, tools and hardware, software, video games, kitchen and house ware products (Whittaker 2004, p. 24). It is possible to claim that Amazon exceeds the limits of a traditional book seller. Initially this Company intended to occupy a position of a successful bookseller, but with a course of time the world's leading position in different spheres of trade were occupied by Amazon too. Jeff Bezos shows a

Autobiography Anita and me Essay Example | Topics and Well Written Essays - 1000 words

Autobiography Anita and me - Essay Example 150). The book is a semi-autobiography and is loosely based on the life of the author, Meera Syal. It is set in the background of a once flourishing mining village, Tollington, which was on its decline by the early 1970s. When the mines shut down, the men find themselves idle and out of work. The towns women, assertive and now in control, worked at the local ball-bearing factory and formed a group calling themselves the Ballbearings Committee. A highway threatens to take away part of the village, the grammar school is closing down, and the village thus faces many threats of doom and ruin. This is the background setting in which Meena sets out to discover her life. Bored with her mundane life, Meena is looking for some excitement to break the monotony of her life. "When would anything dangerous and cruel ever happen to me?" (Syal, Pg. 37). Her diary is her refuge and she takes to it to float into her dream world where she finds a life very different from the one she leads. This is beyond the understanding of her parents, who believe in hard work, proper education and take pride in their heritage. Meenas mother is portrayed as a soft-spoken, slender, well educated and poised lady. She plays the dual role of a professional teacher and an untiring housewife. Born in a village in Punjab and rich in her traditions, she doesnt lose sight of her values even as she lives in the racist neighborhood. "It was her duty to show them that we could wear discreet gold jewellery, dress in tasteful silks and speak English without an accent" (Syal, Pg. 25). She runs her house with an iron fist, not wasting a penny on what she deems as unnecessary. "My mother never eats out, never, always affronted by paying for some over-boiled, under seasoned dish of slop when she knew she could rustle up a hot, heart-warming meal from a few left-over vegetables and a

Architecture Essay Example | Topics and Well Written Essays - 1250 words

Architecture - Essay Example The basic architectural context constitutes of the external and internal circumstances that entail the setting for a statement, event or idea in the terms which it can be assessed and understood (Fritsch 11). From a utilitarian point of view, buildings are a product of the social political, religious and economic needs of a society and their attributes range from size, material and design are a reflection of the prevailing temporal and special environments. Throughout human history and contemporary times the architects have always responded to the climate and physical environment or cultural beliefs or intellectualism and popular ideologies. Therefore, modern designers are obligated to take careful consideration of the temporal context as they create new architectural designs because architects that disregard this concept ultimately risk making culturally irreverent and inferior designs. In this essay this position is primarily defended by and introspection of retrospective architect ural designs that have cemented their place in culture and history of their retrospective as well as some of the cultural factors that should be considered when architect are trying to design cultural strong and consistently relevant structures. A generic example of this is the pyramids of Giza and Memphis; their intricate geometrical design can be attributed to the prevailing temporal developments in mathematics since the ancient Egyptians were among the first people to develop a several mathematical concepts. That the pyramids are some of the vastest works or architecture bespeaks the fact that they had a lot of space in which to build them. Outside the silt rich Nile valley, and there was very little arable land therefore unlike other cultures; the Egyptians could afford to build on huge tracts without compromising grazing of farm (Barta 178). The pyramids despite their sheer size and potential for occupancy were never meant for the living but only the dead kings and their servan ts (also dead). From a western point of view, and this may have been seen as an extremely wasteful and impractical; however, to the Egyptians it was the natural thing to do based on the their deep seated beliefs in the divinity of their rulers and life after death. These structures are also a reflection of the economic prowess of the Egyptian civilization and they have been used just as the romans were to later use the coliseum to symbolize their power. The particular use of the Egyptian pyramids is based on the act that they embody many of the contextual dimensions that this paper shall base its arguments on in supporting the thesis. In a study dedicated to the â€Å"Ethno archaeological Study of Vernacular Architecture in Tigray, Ethiopia†, Diane Lyon examines the various temporal and special dimensions and considerations that inspire and construed indigenous and modern architecture in Ethiopia over the course of the last two centuries. This particular article is inclined t owards the temporal aspects of architecture as it seeks to investigate the cultural significance of architecture within the time in which it is restricted. By examining vernacular architecture described as an indigenous and none-elite domestic practice of construing domestic habitation, he intends to compare the social and political significance that came with specific architectural designs (Lyon 184). The Tigrayan rural houses were viewed both as political and local prerequisites which were instrumental and reflective of all social political and economic action throughout the spectrum. One of the themes in the Tigryan architecture than emerges prominently is the usage of wood specifically to decorate the interiors of houses more so the roofs of the traditional house made from mud