Marketing

ASSIGNMENT Q1. Visit two local process providers that you mean argon positioned very differently. From your own observation, comp are their strategies on the elements of the utility trade mix. Ans 1) I visited two local service providers ICICI affirm and AXIS BANK, which are positioned very differently gibe to me. presently I will show the marketing strategies on the elements of assistance Marketing mix of ICICI imprecate and Axis trust. accession ICICI BANK ? ICICI cashbox is Indias second-largest bank. The fix has a net of 1,588 branches and about 4,883 ATMs in India and social movement in 18 countries. A wide range of banking products and fiscal services are provided by ICICI Bank to retail and collective customers by core of a variety of delivery channels and through its vary subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture ceiling and plus management. ? ICICI Bank was ori ginally promoted in 1994 by ICICI Limited, an Indian financial institution, and was its wholly owned subsidiary. ICICI was formed in 1955 at the endeavor of the World Bank, the Government of India and representatives of Indian industry.

The principal verifiable was to crap a development financial institution for providing medium-term and long-term expulsion financing to Indian businesses. AXIS BANK ? Axis Bank was the first of the new private banks to have begun operations in 1994, after the Government of India allowed new private banks to be established. ? The Bank was promoted jointly by the Administrator of the specified undertaking o! f the whole Trust of India (UTI - I), Life insurance Corporation of India (LIC) and General indemnification Corporation of India (GIC) and other four PSU insurance companies, i.e., National redress Company Ltd, The New India Assurance Company Ltd., The Oriental redress Company Ltd. and United India Insurance Company Ltd. ? This is one of the largest ATM...If you get to get a full essay, order it on our website: BestEssayCheap.com

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