The English-Chinese Translation of Brand Names in Light of Consumer Psychology

Abstr move: Translation as a way of conference non only trans marks languages but as well as transplants cultural information. Thus, denounce allude translation as otherwise translation is a form of cross-cultural communication and is influenced by various cultural factors. This story tries to explore the methods of English-Chinese spot epithet translation in fairylike of the features of Chinese consumer psychology. Key words: stigmatize names; Chinese consumer psychology; translation; methods gatewayNowadays, brand plays a more chief(prenominal) role in the economic life in mainland China and it affects people?s life from every aspect. Consequently, how to by rights construe those brand names of imported commodities has become a mixer focus and is strategically important for those multinational corporations that wish to pull through there. Brand name translation is a persuasive communication. It is the circumscribed tool marketers use to persuade consumers to act i n a desired way. It is a bridge in the midst of marketers and consumers, and between consumers and their kindly culture environment. Therefore, to translate foreign brand names into Chinese, translators not only have to associate it with the characteristics and custom of Chinese, but also conform and cater to the pursuit of Chinese consumers psychology. I. Brief Introduction of Brand and Brand NameBrand is a commercialised term. It is a name, star sign symbol or rough combination used to range the point of intersections of one firm and to assure them from competitive offerings. The ingredients in a brand constitute the product itself, the packaging, the brand name, the promotion, the advertising and the overall. The brand is therefore a deductive reasoning of all these elements, physical, aesthetic, rational and emotional. Essentially, the fire result must be not only curb but also narrow down from the brands of other competitors. Generally, brand consists of devil part s: the literal name, which john be pronounc! ed, and the graphic design, which is ordinarily the body... If you want to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay