The Swatch Group Sa

The S pursue root word SA Address: Seevorstadt 6 CH-2502 Bienne Switzerland echo: (41) 32 343 68 33 Fax: (41) 32 343 69 22 hypertext transfer protocol://www.s stock tickergroup.com Statistics: Public Company co-ordinated: 1984 as Société Suisse de Microelectronique & dHorlogerie Employees: 17,729 gross revenue: SFr 3.05 billion (US$2.03 billion) (1997) stock list Exchanges: Zurich SICs: 3873 Watches, Clocks, Watchcases & Parts; 5094 jewellery & Precious Stones; 5944 Jewelry Stores Company story: The Swatch Group SA--known as Société Suisse de Microelectronique & dHorlogerie or SMH until 1998--is the servicemans leading supplier of watch movements and finished watches, accounting for as such(prenominal) as 25 percent of total world end product, part capturing more than ten percent of all watch sales. The Swatch Group is more than its flagship Swatch brand--which alone accounts for half of the companys profits, and, in the previous (a) 1990s has prone its name to a 15-store chain of sell Swatch Megastores. The Swatch Group in any case includes many of the worlds most prestigious name in watch design, including Omega and Blancpain (luxury); Rado and Longines (high end); Tissot, Certina, Mido, Balmain, Hamilton, and Calvin Klein (mid- commercialize); and FlikFlak, Lanco, and Swatch in the basic or low-end market.

In addition, the companys exclusive Endura tag crafts custom-designed watches. In an era of increasing market segmentation, Swatch remains a tightly vertically integrated company, manufacturing not only watches, tho their movements and motors and other b asic components. The company produces compon! ents--through a range of subsidiaries, including ETA, itself Switzerlands largest movements manufacturer--for much of the Swiss watchmaking industry, as well as for the member brands of the Swatch group. In total, Swatch has nearly 450 reporting business units, in the first tush in Switzerland, but implanted throughout the world. Its 50 product centers are located in Switzerland, the United States,...If you want to cop a full essay, order it on our website: BestEssayCheap.com

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